Template #3: Outreach Strategy Target Audiences and Messages

This template is meant to help identify the target audience(s) for the campaign and the messages to deliver to those audiences. First identify one or more target audience groups and then for each group, describe the response or actions that the target audience will hopefully take as a result of the outreach campaign (i.e., use alternate routes, businesses are willing to change times for receiving shipments of goods, etc.). Then, identify the messages that need to get to these target audiences in order to achieve the desired response (i.e., Construction will cause delays, but alternate routes are available).

Target Audience	Desired Response Resulting from Communication Plan/Outreach Strategy	Messages