Text from 'Trip-Planning: More Than Just Road Signs' PowerPoint Presentation
Slide 1
Michele Ackles
Delaware Department of Transportation DelDOT
Work Zone Safety Conference
Slide 2
The Context in Delaware
- Small state with emphasis on personal relationships
- Extensive state road system
- 88% of roads are state-maintained
- Population becoming more diverse
Slide 3
Routes for DelDOT Communication
- Ongoing, general DelDOT Outreach
- Project-Specific Outreach
- Pre-Construction
- During Construction
Slide 4
General DelDOT Outreach
- Website
- Email Subscription Notices
- Print Construction Report
- Events
- DelDOT AM Radio Station
- DelDOT 1-800 number
Slide 5
DelDOT Web Site
- Press Releases
- Travel Advisories & Live Traffic Camera
- Subscription Services
- Announcements of Public Meetings & Workshops
- Capital Transportation Program
- Links to DART, RideShare, TMA
- Links to Project Sites
Screen capture of DelDOT web site
Slide 6
Live Traffic Cameras
Screen capture of DelDOT Live Traffic Cameras page
Slide 7
Subscription Email Services
Screen capture of DelDOT Subscription Email Services page
Slide 8
Print Construction Reports
- Weekly traffic restriction information
- Summer Construction Report
Screen capture of DelDOT Press Release page
Slide 9
Events
- Transportation Festival, Home Show, Trade Shows
- Meet people in a non-confrontational setting
- General DelDOT information, job openings, project information
Slide 10
DelDOT Radio WTCM — AM 1280
- Daily real-time traffic information
- Weekly construction information
- Transit information
- Public workshop announcements
Screen capture of Travelers Advisory Radio System
Slide 11
And there’s more. . .
- DelDOT 1-800 number
- Work with MPOs
- Public information brochures
- Giveaways with website and radio station call numbers
Slide 12
Project-Specific, Pre-Construction Outreach
- Working Groups/Planning Advisory Groups
- Public Workshops
- Internet
- Print Media
- Legislative Briefings
- "Branding"
Slide 13
Working Groups/ Planning Advisory Groups
- Range in size
- Include neighborhood residents, public officials, other government entities, business groups, etc.
- Help plan design & mitigation
- Promote project to constituencies
Slide 14
Public Workshops
- Go where people are
- Make it fun
- Target the workshop to your audience
Slide 15
Internet
- Project Web Sites
- "Virtual" Workshops
Screen capture of New Linden Road Project page
Slide 16
Screen capture of New Linden Road Project page
Slide 17
Screen capture of New Linden Road Project page
Slide 18
Screen capture of New Linden Road Project page
Slide 19
Print Media
- Press Briefings
- Press Releases
- Newspaper ads
- Survival Guides
Slide 20
Legislative Briefings
- Legislators under time pressure and often do not attend working group meetings
- Important avenue for reaching constituents
Slide 21
"Branding"
Unified graphic design throughout the project
Raises public awareness
Slide 22
The I-95 "Creep"
Photos of the I-95 "Creep"
Slide 23
Project-Specific Outreach During Construction
Continue Some Pre-Construction Activities:
- Project Working Group
- Project Web Sites
- Press Releases
Slide 24
Project-Specific Outreach During Construction
Add New Activities:
- Project Flyers
- Construction Working Group
- Construction Update Meetings
- Project 1-800 hotlines
- Employer Outreach
Slide 25
Construction Update Meetings
- Meet with the public and the construction manager in the neighborhood
- Allows residents and construction manager to know each other
Slide 26
Project Hotlines
- Provide taped information
- Outlet for people to comment
- I-95 hotline had 900 calls per month during peak
Slide 27
Employer Outreach
- Transportation Management Association reaches 70,000 employees via email
- Coordinate transit with employer needs
Slide 28
Closing Thoughts
Our publics are changing, so our methods must change.
Nothing substitutes for personal relationships.